Classic Rock 66,632 (67,399)
Kerrang! 60,294 (76,937)
Metal Hammer 48,540 (45,809)
Mixmag 34,073 (35,817)
Mojo 106,367 (106,218 )
NME 56,284 (64,033)
Q 113,174 (131,330)
Rock Sound 22,527 (23,021)
The Fly 105,212 (103,051)
Uncut 86,925 (91,028 )
Word 33,775 (33,217)
Under these figures that have been published on the internet people have left comments with their opinions about the magazine's figures, for example;
"I can’t help but laugh at NME, they’ve brought it on themselves. The figures for Q show that there’s still a market for coffee table music. I used to buy Kerrang! as a teen, but lost interest after once I turned 21."
This comment shows that due to NME's figure drop there is room for my style of magazine because it will be similar to NME. However the comment about his lack of interest after turning 21 indicates that I may need to drop my highest age from my target audience which is 25, down to 21.
"I don’t get Q. It’s heyday was in the late eighties / early nineties – the era of mega-stadium acts like U2, Oasis, Madonna etc etc. It’s as old-fashioned and irrelevant as any of those acts"
This comment shows that there is a gap in the market for something new and current, with a new artist for the readers who seem to be getting sick of seeing the same faces on the magazines. This is what I will aim to achieve.
"I would be interested to see how Wire and Plan B sell, because they seem to be the only magazines that genuinely try to seek out new things and different things."
This comment from a reader shows that people are starting to turn to new music magazines instead of the usual popular ones that have been mainstreaming the magazine industry. This is an advantage for me as long as I can create a magazine that stands out to the readers and makes them want to say a comment like this about mine.
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